social media analytics
Social media is full of golden nuggets of information about an organisation’s portfolio so reap the benefits of your data with our Social Media Analytics system.
- Social Media Analytics Show What You’re Doing Right: We generated the content on our website, pushed it out onto our social media sites, and once I was able to get into a comfortable routine, I just crossed my fingers and hoped followers would flock to our pages. That’s how it works, right? Unfortunately, it’s not always that easy; the “If you build it, they will come” mentality doesn’t always pan out. This is especially so when you are a small B2B Company offering services that can be a little more difficult for the general public to understand.
- Social Media Analytics Track Your Progress: A fault of traditional marketing has always been the inability to figure out the exact amount of ROI. Counting the number of impressions or assigning a value to media coverage is extremely subjective, difficult to calculate, and not always the most accurate measurement system. While the ROI of inbound content marketing such as social media is not that much easier to gauge, Social Media Analytical tools allow you to see a bigger part of the whole picture. Besides showing how your following has grown or how many fans you’ve accumulated over time, some analytics programs allow you to track just how many contacts (and hopefully leads) your social media efforts have brought in. Using a tool like HubSpot, you can actually see which platform (and link) a lead or contact came from. This means that you can measure exactly what the ROI is of some of your social media outputs. Having a hard time convincing someone in your company of the importance of social media to your business? Print out the analytical proof and make them a believer, too. The numbers don’t lie.
- Social Media Analytics Help You Better Allocate Your Time: Social media efforts can become “throw a bunch of stuff at the wall and see what sticks.” In other words, post as much stuff as you can, on as much stuff as you can, and hope that it goes viral bringing as many people to your website as possible. However, a marketing professional quickly realises that this approach does not work and can actually waste a lot of valuable time. Just like analytics can help show you which tactics are working, it can also show you the social media source of your visits, contacts or leads. For instance, in February most of our social media visits came from Facebook, with significantly less coming from both LinkedIn and Twitter. In March, I decided to dedicate a little more time to LinkedIn and Twitter, increasing the amount of posts and engagement on both sites. Besides a general increase in social media visits, we also saw the number of overall visits even out between the three for that month. You need to use this data to discover the best ways to allocate your time. Spending tons of time on twitter and not getting many leads? Maybe if some of that time was spent promoting your company on another platform, you’d be having more success in bringing in leads. It never hurts to try, but to try without knowing and analysing the results afterwards wastes time.
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- One software interface for all supported microprocessor configurations
- Template manager
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